![]() “The spot was conceived as a simple, heart-felt thank you, and it clearly resonated with everyone at SAP.” ![]() but do it in a way that felt personal and authentic to how the pandemic affected people,” Jeff Reed, Kommune|NoSlate, Creative Director, says. “We wanted to find a way to talk about the all the services that SAP is known for, such as supply chain management, logistics, data, etc. Not bad for a project originally intended for an online audience that grew in media buy thanks to the client’s enthusiasm for it. The ad is currently airing internationally in the US as well as in the U.K. “ Dear Business” - the new :60 ad for SAP, created and executed by full-service creative boutique Kommune|NoSlate - serves as a thank you note to the business community writ large for their resilience and management of the unprecedented challenges Covid-19.
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